B2B Marketing Archives
Our Services

Data Cleansing Services

Restore database health across your CRM and marketing automation stack — duplicates resolved, fields standardized, dead records flagged and verified emails confirmed, delivered by B2B Marketing Archives with full before/after audit trail for governance and compliance review.

Quick stats
  • 24-hour turnaround
  • 95% average deliverability
  • Free replacement > 5% bounce
  • Named data strategist
Overview

Why choose Data Cleansing Services?

A B2B database is a perishable asset. Roles change, companies rebrand, mailboxes are decommissioned, and roughly a third of every file silently rots over twelve months. The B2B Marketing Archives Data Cleansing service treats your marketing and CRM stores like a system that needs scheduled maintenance: we profile what's actually in there, flag what's stale, fix what can be saved, and remove what's beyond repair. Engagements scale from one-off pre-campaign scrubs on 10K-record segments up to multi-million-record warehouse cleanups, and every change applied to the file lands with a documented before/after trail your data stewards can audit.

  • Duplicate resolution using both rule-based and probabilistic matching layers
  • Cross-channel validation — email, phone and postal each checked independently
  • Normalization of free-text fields: titles, industries, revenue tiers, regions
  • Soft-delete recommendations on records that fail revival thresholds
  • Built-in NCOA, DNC and global suppression-list enforcement
Ideal For

Where Data Cleansing fits in

Tightening list hygiene before a high-stakes outbound push

Untangling duplicates after migrating between CRM platforms

Trimming dead seats out of an over-provisioned MAP instance

Producing an auditable file for a GDPR or CCPA subject-rights response

Overview

What is Data Cleansing?

Data Cleansing is a structured pass over your existing records that finds the entries that are wrong, duplicated, outdated or incomplete and either repairs them or marks them for retirement. The B2B Marketing Archives approach blends automated rule engines for the predictable problems with human review on the edge cases — the ambiguous duplicates, the merged-company records, the title abbreviations no algorithm should be guessing at — so the file that ships back is one your team can defend.

How can data cleansing benefit your business?

The cost of a dirty database compounds quietly. Bounces train inbox providers to throttle you. Duplicates inflate the per-seat cost of every tool downstream. Inconsistent firmographic fields break segmentation rules nobody notices until the report is wrong. Cleansing puts those silent leaks back under control.

  • Push bounce rates back toward inbox-friendly thresholds
  • Shrink the contact count your MAP and CRM are actually billed against
  • Make ABM scoring and segmentation honest by fixing the underlying fields
  • Be ready when legal asks for proof of consent or erasure compliance

Our process

B2B Marketing Archives delivers in four phases, each producing an artifact your team signs off before the next begins — no black-box transformations to your data.

  • Profile — quantify the issues per field and produce a baseline scorecard
  • Normalize — apply standardization rules to free-text and lookup columns
  • Resolve duplicates — multi-pass matching, with human review on close calls
  • Verify and ship — channel-level verification, then secure delivery with audit log
Our Process

From brief to delivery in under 24 hours

01

Define

Share your ICP and campaign goals — we lock in filters.

02

Curate

We query our 180M+ contact database and apply 70+ filters.

03

Verify

Real-time email and firmographic verification on every record.

04

Deliver

CSV, API or CRM push — in under 24 hours.

FAQ

Questions about Data Cleansing Services

How fresh is the data?+

Every record moves through a rolling 90-day re-verification cycle, which means no contact in the file is older than three months from its last validation pass. On top of that, email deliverability is confirmed in real time at the moment of handoff through a live SMTP check against the recipient's mail server. The combination matters: batch verification catches the structural changes (job moves, domain retirements, company restructures), while the live check catches transient mailbox issues that only show up on the day of sending. The file you receive has been through both gates.

Can I get a free sample before I purchase?+

Yes. A free 100 to 500 record sample is provided on every engagement so your team can evaluate data quality, format and segmentation accuracy before committing to a volume order. Samples typically arrive within 24 hours of request and are drawn from the same verified production data your full file will come from — not a curated demo set or a stale showcase list. We encourage you to load the sample into your stack, run it through your usual validation tools, and confirm that the fields, formatting and reachability meet your team's bar before placing the order.

Which delivery formats are supported?+

Files can be delivered as CSV, XLSX or JSON, or pushed directly into Salesforce, HubSpot, Marketo, Pardot, Outreach and other major CRM and engagement platforms. For larger or recurring engagements, secure SFTP or a private API endpoint with a documented schema and incremental update support is also available. Field mapping, custom column ordering and de-duplication against your existing CRM file can all be agreed during onboarding so the file lands in a state your operations team can ingest without manual rework.

What happens if records bounce?+

Every engagement carries a written 5% bounce cap as part of the standard service agreement. If hard bounces exceed that threshold within the first 30 days of delivery, we replace the invalid records free of charge — there are no recurring fees, no per-replacement charges, and no procedural hurdles built into the remedy. In practice the cap is rarely hit because of the 90-day re-verification cycle and the live SMTP step, but the written guarantee is there so your team and your procurement function both have something concrete to hold us to.

Is the data compliant with privacy regulations?+

Yes. Contacts are sourced under a legitimate-interest basis with documented opt-out mechanisms, and the data posture is aligned with CAN-SPAM in the United States, GDPR in the European Union, CCPA in California, and applicable state and regional privacy regimes worldwide. Sourcing methodology, consent basis and suppression-list handling are all documented and can be shared with your legal, privacy and procurement teams during evaluation. We also honor data-subject rights (access, deletion, opt-out) on a defined SLA so your downstream regulatory obligations are not put at risk by working with us.

How does pricing work?+

Pricing is scoped per project rather than per seat. The price reflects the volume of records, depth of segmentation, level of verification (standard versus enhanced human-QA tiers) and delivery model (one-time file, scheduled feed, or CRM-native push). There are no platform fees, no per-user licensing charges and no surprise renewal mechanics — you pay only for the records and services explicitly listed in the order. For a written quote tailored to your ICP, volume target and delivery requirements, contact us directly and we will respond inside one business day.

Who owns the data after delivery?+

The records you purchase are licensed for your internal marketing, sales and business-development use. You can load the file into any system in your stack, enrich it with your own first-party data, and use it across campaigns indefinitely — subject to the standard licensing terms in your order, which prohibit resale, sublicensing or onward distribution to third parties. There are no recurring per-record license fees and no expiry dates baked into the data itself; the license is perpetual for the use cases listed in the order.

Ready to activate Data Cleansing Services?

Request a free sample or get custom pricing from a data strategist today.