Data Matching Services
Resolve the same customer or account across every system you run — CRM, ERP, support, billing and acquired-company files — with confidence-scored identity resolution by B2B Marketing Archives, documented survivorship rules and golden records your governance team can audit end to end.
- 24-hour turnaround
- 95% average deliverability
- Free replacement > 5% bounce
- Named data strategist
Why choose Data Matching Services?
The same buyer typically shows up in five places at once — your CRM, your billing platform, the support desk, the analytics warehouse, and an acquired company's database — each version slightly different, none of them definitive. B2B Marketing Archives Data Matching is the work of recognizing those five entries as a single person or account and producing one golden record the rest of the organization can rely on. Our engine layers normalized deterministic keys, probabilistic models trained on enterprise B2B data, and human adjudication on the genuinely ambiguous cases, and every survivorship decision is documented so the result is something governance, audit and IT can all sign off on.
- Record linkage across CRM, ERP, MAP, support, billing and external files
- Survivorship rules tuned per field — recency, source authority, confidence
- Per-match confidence scores exposed for downstream governance workflows
- Hierarchy stitching at the household, branch and parent-company levels
- Encrypted SFTP or API delivery with full lineage retained per record
Programs that depend on Data Matching
Standing up a single customer view ahead of a revenue-platform consolidation
Folding an acquired company's accounts into the master system without duplicates
Mapping multi-subsidiary buyers into one stitched hierarchy for ABM
Resolving long-tail duplicates the CRM's native dedupe has been missing
What is Data Matching?
Data Matching — also called identity resolution or record linkage — answers a deceptively simple question: are these two rows actually the same entity? The answer is hard at scale because identifiers diverge across systems, names get abbreviated, addresses get re-formatted, and corporate hierarchies shift through restructures and acquisitions. The output B2B Marketing Archives produces is a confidence-scored set of links between source rows plus a defensible golden record that survives audit.
How can data matching benefit your business?
Until every system agrees who the customer is, every business question that touches the customer has a footnote. Pipeline attribution, account coverage, expansion signals and churn risk are all distorted when the underlying entity isn't resolved. Matching removes that distortion at the data layer instead of patching around it.
- Sales, marketing, support and finance work from the same account definitions
- Pipeline and revenue reporting stop double-counting the same buyer
- ABM target lists reflect the true buying group, not three duplicates of it
- Mergers and acquisitions integrate at the data layer in weeks, not quarters
Our process
Engagements with B2B Marketing Archives move through a documented match plan that's reviewed before any production record is altered. No changes go live without explicit sign-off.
- Frame — agree on entity scope, match keys, hierarchies and survivorship rules
- Baseline — profile the inputs and set confidence thresholds with your team
- Link — multi-pass match runs deterministic, then probabilistic, then human-adjudicated
- Publish — golden records flow back via SFTP or API with the full match audit trail
From brief to delivery in under 24 hours
Define
Share your ICP and campaign goals — we lock in filters.
Curate
We query our 180M+ contact database and apply 70+ filters.
Verify
Real-time email and firmographic verification on every record.
Deliver
CSV, API or CRM push — in under 24 hours.
Questions about Data Matching Services
How long does a typical engagement take?+
Most data matching engagements move from kickoff to delivery in five to seven business days for files under a million records. Larger or more complex engagements (multi-source matching, custom field mapping, recurring feeds) are scoped with a delivery date upfront and tracked against a documented milestone plan. You'll have visibility into where the work is at every step.
Do you sign DPAs, NDAs and security agreements?+
Yes. B2B Marketing Archives routinely signs mutual NDAs, Data Processing Agreements (GDPR Article 28-compliant), and customer security agreements. Standard documentation is available within one business day of request, and red-line review is supported on every engagement. For enterprise procurement, SOC-2 attestation and equivalent documentation can be shared under NDA.
How fresh is the data?+
Every record moves through a rolling 90-day re-verification cycle, which means no contact in the file is older than three months from its last validation pass. On top of that, email deliverability is confirmed in real time at the moment of handoff through a live SMTP check against the recipient's mail server. The combination matters: batch verification catches the structural changes (job moves, domain retirements, company restructures), while the live check catches transient mailbox issues that only show up on the day of sending.
Can I get a free sample before I purchase?+
Yes. A free 100 to 500 record data matching sample is provided on every engagement so your team can evaluate data quality, format and segmentation accuracy before committing to a volume order. Samples typically arrive within 24 hours of request and are drawn from the same verified production data your full file will come from. We encourage you to load the sample into your stack, run it through your usual validation tools, and confirm that the fields, formatting and reachability meet your bar before placing the order.
What happens if records bounce?+
Every engagement carries a written 5% bounce cap as part of the standard service agreement. If hard bounces exceed that threshold within the first 30 days of delivery, we replace the invalid records free of charge — there are no recurring fees, no per-replacement charges, and no procedural hurdles built into the remedy. In practice the cap is rarely hit because of the 90-day re-verification cycle and the live SMTP step.
How does pricing work?+
Pricing is scoped per engagement based on the volume of data matching records, depth of segmentation, level of verification and delivery model. There are no per-seat platform fees and no recurring license charges baked into the data itself — you pay only for the records and services in scope. Contact B2B Marketing Archives directly for a written quote tailored to your ICP and volume target; quotes typically come back inside one business day.
Who owns the data after delivery?+
Records you purchase from B2B Marketing Archives are licensed for your internal marketing, sales and business-development use. You can load the data matching file into any system in your stack, enrich it with your own first-party data, and use it across campaigns indefinitely — subject to the standard licensing terms in your order, which prohibit resale or onward distribution to third parties.
Ready to activate Data Matching Services?
Request a free sample or get custom pricing from a data strategist today.