Reverse Match Services
Outsourced reverse match from B2B Marketing Archives — reverse-append services that identify contacts from partial data, structured for revenue teams that need consistent execution without permanent headcount.
- 24-hour turnaround
- 95% average deliverability
- Free replacement > 5% bounce
- Named data strategist
What Reverse Match Services delivers
Reverse Match from B2B Marketing Archives is structured for revenue teams that need consistent execution without permanent in-house headcount. Engagement takes an input identifier (phone, email, address) and returns the matching firmographic and contact record from B2B Marketing Archives' verified data. The engagement model includes kickoff scoping, weekly execution reporting and quarterly performance review.
- Named strategist owns your reverse match engagement end-to-end
- Documented operating cadence with written SLA on every deliverable
- Weekly execution reporting plus quarterly business review
- Compliance documentation aligned to CAN-SPAM, GDPR, CCPA and applicable regional regimes
- Performance measured against your team's actual campaign metrics, not vendor vanity numbers
Where Reverse Match fits in
Revenue teams needing consistent reverse match execution without permanent headcount
Agencies managing multi-client programs that need a reliable specialist partner
Compliance-driven organizations requiring documented sourcing and audit trails
Procurement-led engagements requiring SLAs, remedies and SOC-2-aligned documentation
What is Reverse Match?
Reverse Match is the operational discipline of reverse-append services that identify contacts from partial data. As a managed service, it includes the scoping, execution, reporting and post-delivery support that turn one-off campaigns into repeatable revenue motions. B2B Marketing Archives runs reverse match engagements with the kind of process rigor — documentation, sign-offs, written SLAs — that enterprise data buyers expect from any managed-service vendor.
How can Reverse Match benefit your business?
Reverse Match works at the intersection of marketing efficiency and operational discipline. Done well, it removes a recurring tax on your in-house team's bandwidth and converts that capacity into pipeline-building work. Done poorly, it adds noise without revenue. The B2B Marketing Archives reverse match engagement model is built around the former outcome.
- Recurring reverse match execution without expanding internal headcount
- Documented compliance posture for procurement and legal review
- Measurable performance baselines from engagement week one
- Named accountability — strategist whose name and number you actually have
Our process
Reverse Match engagements move through a documented four-stage cadence. Every stage is signed off before the next begins.
- Frame — discovery, ICP scoping, agreement on filters, sample criteria and delivery format
- Sample — initial deliverable reviewed and signed off by your team before volume work
- Run — full execution against the scoped plan with weekly status reporting
- Review — quarterly business review with KPI delta, decay tracking and forward roadmap
From brief to delivery in under 24 hours
Define
Share your ICP and campaign goals — we lock in filters.
Curate
We query our 180M+ contact database and apply 70+ filters.
Verify
Real-time email and firmographic verification on every record.
Deliver
CSV, API or CRM push — in under 24 hours.
Questions about Reverse Match Services
Can the Reverse Match engagement integrate with my data-governance and lineage tooling?+
Yes. The reverse match engagement output includes lineage metadata — source, transformations applied, confidence scores — in formats compatible with major data-governance platforms (Collibra, Alation, Atlan). For enterprises with strict data-provenance requirements, the reverse match lineage layer is a non-negotiable and we build it in.
Who is my point of contact during a Reverse Match engagement?+
Each reverse match engagement has a named data strategist as the single point of contact end-to-end — from kickoff through delivery and post-delivery support. You don't route through a ticket queue or get bounced between roles. The strategist sits inside your engagement context and can speak to scope, status and methodology at any point.
What's the rollback / re-run policy if a Reverse Match engagement output doesn't meet specs?+
If a reverse match engagement output falls outside the agreed accuracy or completeness SLA, we re-run the affected portion at no additional cost. The remedy is in writing in the SOW. For systemic issues (methodology mismatch with the input data), the reverse match engagement is re-scoped and re-quoted before the re-run rather than rushed.
What does a typical Reverse Match statement-of-work include?+
A reverse match SOW spells out the input file specs, the matching or processing methodology, the expected output schema and volume, the verification SLA, the bounce / accuracy guarantees, the delivery format and the milestone schedule. Pricing is fixed at SOW signature and not adjusted based on time-and-materials accumulation.
Which delivery formats are supported for the Reverse Match file?+
The reverse match file can be delivered as CSV, XLSX or JSON, or pushed directly into Salesforce, HubSpot, Marketo, Pardot, Outreach and other major CRM and engagement platforms. For larger or recurring engagements, secure SFTP or a private API endpoint with documented schema and incremental update support is available. Field mapping, custom column ordering and de-duplication against your existing CRM file can all be agreed during onboarding.
What is the bounce-rate guarantee on the Reverse Match file?+
Every reverse match engagement carries a written 5% hard-bounce cap. If bounces exceed that threshold within the first 30 days of delivery, the affected reverse match records are replaced free of charge with no recurring fees, per-replacement charges or procedural hurdles. In practice the cap is rarely triggered because of the 90-day re-verification cycle and the live SMTP check, but the written remedy is in the contract.
What can I do with the Reverse Match data after delivery?+
Records in the reverse match file are licensed for your internal marketing, sales and business-development use. You can load the file into any system in your stack, enrich it with your own first-party data, and use it across campaigns indefinitely — subject to the standard licensing terms in your order, which prohibit resale or onward distribution to third parties. There are no expiry dates on the data; the license is perpetual for the listed use cases.
Ready to activate Reverse Match Services?
Request a free sample or get custom pricing from a data strategist today.